Academy
Courses · programmes · shared services
Assign sessions to the coaches involved.For golfers:
Software for golf schools and academies
Run your academy as one business.Not as a collection of individual coach calendars
For golf schools and academies with several coaches, shared services and shared resources, at one or more coaching venues.
SwingWorks connects these workflows: manage academy services centrally while coaches independently offer and organise their own services alongside them.
One academy. One shared presence.
Organised together.Managed individually.
When day-to-day academy operations become disconnected
From individual processes
to a shared
academy structure
Things become complex when services, coaches, customers and resources need to work together.
LOTS OF ACTIVITY. LOTS OF INDIVIDUAL PROCESSES.
Coach calendarsCourse listsCoordination
Each coach organises their own day-to-day work.
The academy runs shared programmes.
Resources are coordinated separately.
Customer information is recorded in different places.
Not every service has the same provider.
ONE CONNECTED COACHING BUSINESS
- Academy programmes and coaches’ own services fit into the same structure.
- Coaches and resources are assigned to the relevant sessions.
- Customers, bookings and attendance remain connected.
- Additional coaches and venues can join the existing business.
- Different service providers and payment arrangements can remain in place.
First impressions begin before the first lesson
One team.
One professional
booking journey
Your services, booking process, payments and follow-up
shape your academy's presence.
01 / SERVICESYour academy.
Your academy.
Its coaches.
One clear booking journey
Customers can find services from your academy and its coaches, from courses and programmes to individual lessons.
Public example · Golf Club ErlangenCourses. Coaches.
Coaching services.
Coaching services.
See the existing public page.
Open example02 / AVAILABILITYThe right service.
The right service.
An available session
Customers see the available booking options and choose a time that suits them.
Based on the services and sessions you have set up.
03 / BOOKINGThe customer books.
The customer books.
Everything stays connected
Each booking stays linked to the chosen service, session and customer.
The booking connects
ServicesThe chosen service
SessionThe chosen time
CustomerThe person booking
Within the same coaching business.
04 / PAYMENTPay online.
Pay online.
Payment goes to the right provider
Online payment is processed through the payment integration set up for the service. This keeps each service and its payments linked to the relevant provider.
The service and payment stay connected
- 01Booked serviceCourse, programme or individual lesson
- 02Assigned providerAcademy, independent golf professional, club or operator
- 03Configured payment integrationMatches the provider’s setup
05 / FOLLOW-UPAfter the course.
After the course.
Offer the next step
After a course, prepared messages can automatically highlight a suitable next step, such as another course, regular coaching or membership. You set up the content and delivery to suit your programme.
Beyond the first session
- 01Course completedA reason to get back in touch
- 02Prepared messageAutomatic delivery after the course ends
- 03Suitable next-step programmeNext course, coaching or membership
Work together. Remain independent.
Manage the academy centrally.
Let coaches
work independently
Coaches can keep their own services and business models while also delivering academy programmes. They can work independently within a shared organisation and a consistent academy presence.
Coaches
Individual lessons · own appointments · individual services
Run your own services alongside academy programmes.Connected
- Customers
- Resources
- Coaching venues
- Booking processes
Your organisation can work with employed coaches, independent golf professionals or a mix of both.
And what if not all services belong to the same provider?
Plan together while keeping different providers: in supported operating models, services can be assigned to the relevant providers and their payment integrations.
The setup reflects who is responsible for each service, who delivers it and who processes payment.
One customer relationship. Several coaching formats.
Support prospective customers.
Beyond the trial course
Your personal database shows which courses and coaching sessions a player has booked or attended. You can also trace their later bookings and attendance after a trial course, whether they move on to individual lessons or group coaching.
One customer.
- 01Trial course
- 02One-to-one coaching
- 03Coaching group
- 04Programme or membership
One possible coaching journey.
What SwingWorks brings together
Team, services
and sessions.
Organised together
SwingWorks connects your coaching services with coach, session and resource planning, including bookings, payments and customers.
- Services
- Individual lessons, courses, groups and recurring programmes.
- Coaches
- Assigned sessions and services within your academy.
- Customers
- Bookings and attendance linked to the services used.
- Resources
- Practice areas, rooms and simulators included in service and session planning.
- Bookings & payments
- Online bookings and payments linked to the relevant services.
- Coaching venues
- Coaches, services and resources across different locations.
Your next development step
How would you like to
develop your academy
further?
01
Grow with more coaches
Expand your team or reorganise how you work together.
02Support more players through groups
Support more players through groups
and programmes
Expand beyond individual lessons.
03Build recurring
Build recurring
coaching programmes
Support players regularly with coaching programmes that run over time.
Do you run your coaching business alone? SwingWorks for golf professionals ↗
An independent productfrom SwingWorks
Develop your own programmes.
Or start with a ready-made
model
With SwingWorks, you organise your own coaching services. With GolfJam, you can start with an established model for regular coaching, opportunities to play and community, already developed and used in practice.
This saves you developing your own concept through lengthy trial and error and lets you start with a clear programme structure.
The structured player development and retention system from SwingWorks – as an independent brand and a product in its own right.
Get to know GolfJamSince2015In our own coaching businesses.
Developed from our own
golf schools
SwingWorks grew out of running our own golf schools in partnership with golf facilities, with multiple coaches, locations and courses. We still use the platform there every day.
We have first-hand experience of running coaches’ own services alongside a shared golf school operation.
Find out more about SwingWorksBased on how your business actually works
How would SwingWorks
work for
your academy?
Show us how your team and services are organised.
- Which services does the academy manage centrally?
- Which services do coaches offer independently?
- Which resources and training locations are shared?
- How do customers book today?
- Which service provider and payment arrangements need to remain in place?
In the demo, we explore how your day-to-day coaching operations would work in SwingWorks.
Frequently asked questions about software for golf schools and academies
What is SwingWorks for golf schools and academies?
SwingWorks is software for running a golf school or academy’s coaching operations. It connects shared programmes and individual services with coaches, customers, sessions, resources, bookings and payments.
Can several coaches use SwingWorks?
Yes. Several coaches can work within the same organisation. Services and sessions are assigned to them according to your schedule.
Can coaches offer their own lessons and run shared academy courses?
Yes. Coaches’ own services and academy courses or programmes can run alongside each other. Sessions for shared programmes can be assigned to the coaches involved.
Can the academy and coaches be separate service providers?
Yes. In supported operating models, services are assigned to the relevant provider and their payment integration. Shared courses and individual services can be managed within the same organisation.
Can customers book services from different coaches and the academy?
Yes. Customers can book different services within the same coaching business. Their information, bookings and attendance stay linked to the relevant services.
Can we manage shared practice areas or simulators?
Yes. Shared resources such as practice areas, rooms or simulators can be assigned to the relevant services and sessions.
Does SwingWorks support multiple locations?
Yes. Your coaching business can include coaches, services and resources at different venues.
Does SwingWorks support recurring coaching programmes and memberships?
Regular coaching programmes and subscriptions can be organised using the participation and payment arrangements you have set up.
How does GolfJam fit into our academy?
SwingWorks is the platform for organising your own coaching services. GolfJam is a separate player development and retention system from SwingWorks, with an established model for coaching, opportunities to play and community.
Does SwingWorks replace golf club software?
No. SwingWorks specialises in training and coaching operations. At a golf facility, it can work alongside existing club software to manage coaching without replacing full club administration.