Golf facilities and coaching operations
Organise coaching services, courses, professionals, resources and bookings alongside your existing club software.
SwingWorks for golf facilities and coaching operationsFor golfers:
SOFTWARE FOR GOLF COACHING AND COACHING BUSINESSES
SwingWorks is cloud-based management software for golf professionals, golf schools, golf academies, coaching departments at golf facilities and indoor golf businesses.
The platform connects coaching services, courses, bookings, professionals, resources, payments and customer management – including when clubs, golf schools and independent coaches work together.
SwingWorks also supports programmes and recurring coaching services.
SwingWorks connects services, events, bookings, coaches and resources – for your coaching business and the programmes you develop.
Your services.
Available for public booking.

HOW IT CONNECTS BEHIND THE SCENES
Sessions, coaches and participants are linked to the same coaching service.
How SwingWorks connects the businessThe SwingWorks marketplace lists golf professionals, facilities, courses and coaching services, with suitable options available to book directly online.
Find suitable professionals, golf facilities and coaching services.
From individual lessons to courses and programmes.
Choose a service, book sessions and manage existing bookings.
Organise coaching services, courses, professionals, resources and bookings alongside your existing club software.
SwingWorks for golf facilities and coaching operationsManage coaches, courses and programmes together, including across several coaching venues.
SwingWorks for golf schools and academiesMake lessons bookable online and organise customers, courses and regular coaching services.
SwingWorks for golf professionalsConnect bays and simulators with lessons, group coaching and longer-term coaching programmes.
SwingWorks for indoor golfSwingWorks connects coaching services, courses, professionals, resources, bookings and payments in a shared structure.
01 · ORGANISATION
Plan lessons, courses and programmes alongside coaches, sessions, resources and locations. Each service becomes an organised workflow, from planning to booking.
Make recurring programmes part of your coaching business without chasing every individual session.

02 · COLLABORATION
Golf clubs, golf schools and independent professionals can plan services and delivery together while retaining their respective responsibilities.
In supported operating models, services are assigned to different providers and payment integrations. This allows shared planning and different commercial arrangements within one coaching business.
03 · BUSINESS DEVELOPMENT
Generate additional revenue, use capacity effectively and support customers beyond individual bookings with services that suit your business.
Develop your coaching servicesBring lessons, courses, programmes and resources together.
Coordinate coaches, teams and coaching locations, with clear responsibilities.
Golf clubs, golf schools and independent golf professionals can organise and deliver services together while remaining independent.
In supported operating models, services are assigned to different providers and payment integrations.
Add group programmes, more coaches or recurring coaching to your business.
Add group coaching and programmes alongside individual lessons, and manage sessions, participants and payments in the same system.
Bring additional coaches into shared programmes and resource planning.
Run programmes over several weeks or on a recurring basis, such as winter coaching or programmes that span seasons.
Schloss Liebenstein is a licensed GolfJam partner. Its published programme shows how regular coaching and playing together work in practice.
GolfJam is a standalone licence model.
Group programmes, additional coaches and regular coaching – all on the same platform.
Coach more players together. Manage sessions and participants in the same system.
Bring more coaches into shared services and resources.
Run your own coaching memberships and regular sessions to suit your business model.

GolfJam · A licensed product from SwingWorks Systems
GolfJam brings coaching, on-course play and community together in a ready-made player development and retention programme.
Golf clubs, facilities and golf schools receive a ready-made licence model with the GolfJam brand, programme structure and SwingWorks software.
Get to know GolfJamGolfJam brings coaching, on-course play and community together in a ready-made player development and retention programme.
Start with a brand, programme structure and SwingWorks software, rather than developing the concept from scratch.

Regular coaching and shared rounds in a real GolfJam programme.
GolfJam is a standalone licensed product from SwingWorks Systems. You can also run your own coaching programmes independently of GolfJam.
SwingWorks began in 2015 in our own golf schools, working with golf clubs and several coaches across multiple locations. We still use it there every day.
More about SwingWorks
We look at your services, team and processes together.
Yes. With SwingWorks, you can organise your own coaching business: individual lessons, courses, packages, vouchers and customer relationships. The Professional plan is the starting point for this.
SwingWorks specialises in training and coaching operations and can be used alongside an existing club management system. We clarify which tasks you organise in which system based on your business.
Yes. Shared services, sessions and resources can be managed together. In supported operating models, services can be assigned to different providers and payment integrations.
The SwingWorks marketplace lists lessons, courses and coaching services from participating golf professionals, golf schools and facilities.